What was the challenge?
Boosting visibility and driving sales through Google's dynamic Shopping and Product Grids in organic search results! Building on the great website visibility in organic search and securing more organic links to the site.
What made the difference?
Product Detail Page Optimisation
Created a detailed checklist of 40+ SEO best practices for ecommerce product pages and compared the site to the best-ranking competitors. The improvements ranged from simple product names and descriptions to the cutting-edge schema markup, expertise signals and AI-readiness.
Google Merchant Centre Feed Overhaul
We migrated to a more robust Shopify app to generate a cleaner, more accurate product feed. This dramatically reduced feed errors. We then used Feed Rules to enhance raw data and make listings more compelling and relevant to search intent.
What did it achieve?
📈 Visibility
Impressions in Google Shopping results increased by 54%, reaching millions of high-value placements.
🔍 Engagement
Clicks and visits from Shopping results grew by 97%.
Click-through rate (CTR) improved by 28%.
💳 Conversions
Total conversions increased by a staggering 522%, adding hundreds of additional transactions worth tens of thousands of pounds. Conversion rate rose by 303%, reaching a remarkable benchmark for a luxury fashion brand.
