What was the challenge?
Growing SEO visibility and maximising revenue when Covid caused an increase in ‘hair colour’ searches. Then sustaining it after search interest decreased and when the site was migrated to React.
What made the difference?
Optimising content with the most popular/relevant keywords. Pushing technical SEO in Shopify to its limits. PR integration, brand mention monitoring. Resolving multiple React rendering issues.
What did it achieve?
A 400% increase in SEO visibility after 1.5 years. Recovering all visits lost in migration to React. Blog has increased brand consideration earlier in the customer journey.
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