What was the challenge?
Showcasing Lock’s heritage, craftsmanship and expertise to Google in order to rank for popular ‘hat’ searches.
What made the difference?
Website redesign including new search-led landing pages. Existing content satisfying Google’s E-A-T expertise requirements. Getting technical SEO scores up to 90%+.
What did it achieve?
SEO visibility up +219%. Ranking in top 5 in Google for ‘hats’, ‘men’s hats’ and ‘women’s hats’. At No. for informational terms, e.g. ‘hat size chart’. Often the only brand site on the 1st page (among the retailers).
